Brands like Airbnb, Uber, and Fiverr tell the tale of online marketing success. If you think that your business has the potential to gain market share, consumer support, and a promising future, then you must be excited with the idea of starting your own marketplace website. The virtual world is loaded with millions of websites; fortunately, the serious entrepreneurs get the chance to taste success as well. In short, the online marketplace has the power to turn your business into a brand and for that, you must design and start a marketplace website that caters to its consumers with the products and service.
Here we are sharing step by step guide on building a marketplace website for you:
Choose the right idea: Before discussing the platform or technology with the experts, first get validation for your idea from others. The prime focus should be to realize whether your idea has the potential to create the market and what are the chances of success. Once the idea is validated the next crucial step is choosing the business model. We have described about “How to Start a Marketplace Website“in this post.
Once the business idea is validated, start focusing on the platform. There are three different ways of building an online marketplace:
- If you know how to write code then you can start from the scratch, right from coding
- There is a pre-built platform and software for creating a marketplace
- Hires someone for building a marketplace
What kind of marketplace are you going to build?
Decide the marketplace that you find suitable for your market. Do you need a multi-vendor virtual store for selling the product or you to need a location-based marketplace for showcasing your listings.
What is your budget?
If you have more to spend then you have a choice to pick the best option, but for those who have limited budget could control the expenses on factors such as design, hosting or development.
Do you have technical capabilities and resources to manage marketplace?
Do you have technical expertise as well as a time to invest in the development and maintenance of the marketplace? If you have knowledge of coding and have an experience of managing blog then you can try the hand in designing the marketplace. But if you have money to spend and don’t wish to wait for days, then hire someone for completing the project and launch the marketplace without much delay. It is not the building marketplace that ensures success, but it is the relevance of the marketplace idea that would decide the future.
The only way to learn about the future of the market is to take the first step in the market. Launch minimum viable platform by the earliest possible time.
If you have decided to choose pre-existing software then there are certain points that need to be considered.
Ask your software service provider about the services that they offer, would they offer services like hosting, server monitoring, automatic software updates, backups, payment details, and technical support? People who are unaware of the technical details of marketplace often get confused. You can hire a team to take care of technical details or choose a software platform that offers complete assistance to its user.
Is the software you’re planning to use open source?
It is suggested to choose open source software as it will allow you to hire a development team and ask them to build new features or customize the software as per the requirement; all this is possible with open source software only. Using non-open source could restrict from commencing any changes in the existing software.
What are the costs?
Consider the budget. Choose a software provider you charge an adequate amount. They should work as a partner. The software partner should charge relatively low in the beginning, but could expect better payment once the business in on the right tracks.
Once the marketplace is launched, track the success and growth. Set various key performance indicators to measure the performance. It will help in determining the area that needs improvement. Make sure the market is not stagnated and it provides you with a chance of growth and expansion. observe and learn from the experience and put your business on the right platform.